The account tier structure is designed to encourage and reward behaviors that will make the Redbubble marketplace more attractive to customers and help us better support independent artists.
The introduction of an account fee will enable us to invest in the service, support, platform features, and tools we provide for different artist tiers, plus improved support for your customers, and more marketing opportunities.
All accounts will be classified as either Redbubble Standard, Redbubble Premium, or Redbubble Pro. The tiers are intended to encourage positive engagement with the marketplace and recognize and reward artists who invest time in creating and promoting unique products.
| Redbubble Standard | You can think of the Redbubble Standard tier as a starting point. Artists can move to Premium by positively interacting with the marketplace; developing a personal brand, creating and uploading unique content, generating sales, promoting via social media, and following the community and content guidelines. However, Standard is not a required “first step” and artist accounts can be classified directly into Premium or Pro by demonstrating those qualities at the time of review. |
| Redbubble Premium | Artists can reach the Premium tier as they grow their audience and learn more about their customers. If you are new to Redbubble but have an established follower base, a unique personal brand, or create work that incorporates relevant trends in your own style you can also be eligible for this tier at the sign-up stage. |
| Redbubble Pro | The Redbubble Pro tier is for artists in our top-seller program. If you have a proven track record of creating unique work that your customers love, you invest time in growing and promoting your Redbubble shop, and you consistently make high sales, you may be invited to join the program when we review top sellers at the start of each year. |
| Redbubble Standard | Redbubble Premium | Redbubble Pro | |
|---|---|---|---|
| Free shop front | |||
| A global audience of millions of customers | |||
| Full control over your pricing. You set your margins | |||
| Customer service support on your behalf | |||
| Global printing and shipping by 3rd party fulfillers | |||
| Inclusion in marketing programs | |||
| Email support, help center and blog resources | |||
| Opportunity to submit fan art | |||
| Email newsletter with tailored tips and insights | |||
| Advance notice of sales dates | |||
| Priority participation in fan art programs | |||
| Advance notification of product launches | |||
| Account fee is not applied | |||
| A dedicated account manager | |||
| More feature opportunities | |||
| Increased marketing and PR opportunities | |||
| Advanced customer and marketplace insights | |||
| Fast-tracked approvals for exclusive fan art programs | |||
| Increased support for content and IP-related issues |
How are accounts reviewed and classified?
At Sign Up
At sign-up, we undertake an initial review to safeguard artists and remove accounts that are in breach of our community guidelines.
Post Sign Up
Post sign-up, a holistic view of an account starts to form as you increase your engagement with the marketplace. Account activity like uploading new designs, adding social links, or reaching a sales threshold can prompt a re-review. Signals generated from your account activity are used to continually and automatically evaluate accounts.
These re-reviews may result in three outcomes: Your tier changes, your tier remains the same, or, in rare cases, the account may be suspended due to a breach of our community and content guidelines.
An account may be re-reviewed multiple times per year.
Can I get my account reclassified and change tiers?
Given the significant number of accounts in the marketplace, we are using a data-driven approach to ensure that each account is properly classified.
Currently, artists are not able to request a change in account tiers, and we understand this may feel like you’re unable to influence the outcome. We are committed to providing a transparent and trustworthy process and will continuously work to improve our approach based on feedback from the community, so artists can be assured that their accounts are being classified accurately.
To give your account the best chance of moving into the premium or pro tier, we recommend the following:
- Creating based on trends or themes your customers are searching for
- Driving direct high-quality traffic to your Redbubble store
- Uploading designs that showcase your unique creative skills
- Uploading your best work with attention to image resolution and product formatting
- Completing your bio and adding links to your social profiles
- Increasing the commercial success of your designs
Our main objective is to support artists to move up through the tiers.
There's no need to reach out! Your account will automatically be submitted for re-review as you positively interact with the marketplace.
Want to learn even more?
Check out our blog.