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Guidelines: Hell's Kitchen


Submitting Your Design
Tag your work with: fanHell'sKitchen, Hell's Kitchen
Accepted Formats: jpg, png; under 300 mb
Recommended Dimensions: 7632 x 6480 pixels


General Guidelines
Applies to all fan art submissions in the Partner Program

Be original.
While your work will include a brand’s Intellectual Property (like a company’s logo or a character from a TV show), it’s important to add something original of your own - make it unique.
Do your research - make sure your design hasn’t already been done.

Don’t submit screenshots or imagery taken directly from the property.

Be mindful of explicit content.
Some brands might be ok with adult content, but others aren’t. Check each brand’s guidelines if you want to know more about what each partner thinks is ok.

Be creative.
Play with styles and mediums.
Get inspiration from the brand - watch, read, or play it again.

*Please Note: it may take up to 3 weeks to review your work. Thank you for your patience!


Property Guidelines
Specific to Hell's Kitchen


  • Do watch episodes from the 18 seasons of Hell’s Kitchen to get inspired.
  • Do be original with your fan art, and let your creativity show!
  • Do feel free to reference icons and elements from the show.
  • Do use reds, blacks, flames & pitchforks
  • And most importantly, have fun!



  • Don’t use any 3rd party content or ideas, including mash-ups of Hell’s Kitchen with other properties, or quotes from other Gordon Ramsay content.
  • Don’t submit works that are obscene, racist, violent, or defamatory. Works that are deemed inappropriate will not be approved and taken down.
  • Don’t submit works that contain swear words, unless censored e.g. You F*****G Donkey!
  • Don’t submit unoriginal content, including but not limited to: logo only, existing designs, promotional art, plagiarized works, etc.
  • Don’t use imagery of Gordon Ramsay or any of the chefs, waiters, contestants etc.  
  • Don’t use bright neon colours, pastels, or any other colour not fitting with the brand


About Hell's Kitchen

An aspirational brand, HELL’S KITCHEN celebrates passion and excellence. It represents quality and embodies sophisticated culinary expertise. Ten up-and-coming amateur chefs, from all walks of life, are relentlessly tested as they try to impress their contemporaries and deliver excellent cuisine to remain in HELL’S KITCHEN. The stakes are high as the prestigious reward for the winner is to become head chef of one of the newest and most exclusive restaurants. Full of real-life drama, high emotion and culinary passion, it takes nothing less than absolute dedication, immense skill and a total obsession with food to become a top chef and ultimate winner of HELL’S KITCHEN.


© 2019 ITV Studios, Inc. HELL'S KITCHEN, HK, and the HK and pitchfork logo are trademarks of ITV Studios Ltd. Used under license. All rights reserved.

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