Please note that guidelines are just guides to best increase your chance at getting a fan art design officially licensed by a brand partner. Ultimately, all decisions come down to each brand. We thank you for participating in our program, and best of luck!
Do make sure all words are legible for early readers. Avoid characters touching the words.
Do make sure your designs are appropriate for all ages.
Don’t incorporate any 3rd party IP with Super WHY! in your fan art.
Don’t change the assets’ color palette.
Don’t mix show artwork and vector artwork in the same design.
Don’t submit unoriginal content such as: existing merchandise designs, plagiarized works, third-party IP, etc.
Don’t submit works that are obscene, racist, hateful, violent, defamatory, swearing, or otherwise inappropriate. Works that are deemed inappropriate will not be approved and taken down.
Don't warp, stretch, or distort the general proportions of the logo or change the colors of the logo in any way.
When using a group of characters, please use a group of 2 or 4. Don’t exclude only one of the Super Readers!
Don’t flip or alter the characters. Please use as provided.
About Super WHY!
Welcome to Super WHY! A breakthrough preschool series designed to help kids ages 3 to 6 with the critical skills that they need to learn to read (and love to read!). Super WHY! makes reading an empowering adventure by using interactive literacy games that need YOU to play. In Super WHY!, Reading Is Power!
Since premiering on PBS in September, 2007, Super WHY! has generations of Super Readers and remains among the top-viewed preschool shows on Amazon Prime.